About the role:
The Vice President of Marketing is responsible for the planning, development, and execution of Clover’s marketing and advertising initiatives and product innovation and renovation. The Vice President of Marketing plays a key role in the development of the overall business strategy, and also collaborates across the organization on Clover’s sustainability initiatives, B-Corp, and CSR/giveback programs. As a key member of the leadership team, the Vice President of Marketing will be responsible for building brand loyalty and generating revenue through successful marketing for the entire brand and portfolio, using market research, pricing, product marketing including innovation, marketing communications, advertising, and public relations. The Vice President of Marketing also serves as the voice of the consumer and the brand storyteller, ensuring Clover communicates a consistent, unified narrative to consumers, partners, the press, and policymakers in order to meet sales objectives and build brand loyalty. This position reports to the President/CEO.
As a purpose-driven, certified B corporation, Clover is leading the way for conscious businesses by demonstrating care for all stakeholders and moving the world forward. We are committed to lowering our environmental impact and meeting our sustainability targets, by providing kids and adults with healthy, nutritious, and delicious products that are made with care for animals, people, and the planet.
Salary range: $190,000 – $225,000 per year pending DOE