In the year of 1969, Clover debuted a friendly face to represent their brand—Clo the Cow. Until then, no one had ever seen such a captivating smile (or any smile, for that matter) on a cow.

Since, Clo has become a beloved icon—grazing the fronts of billboards throughout Northern California and winning hearts with her witty puns.

1969

The first rendering of Clo was vastly different from the beloved bovine we know and love today! It’s safe to say her look has moo-tured through the years.

1970

She has grazed billboards ever since with her magnificent smile and witty puns. Shown here, Clo in groovy 70’s colors and patterns. She was then and is now...the ultimate Now Cow.

1979

The first life-sized, 3D version of Clo the Cow was incepted in the late 70’s. Pictured here with Gene Benedet ti, founder of Clover Storenetta.

1989

One of the most beloved Clover billboards, Tip Clo through your two lips was the 1st place winner in the first Clover billboard contest. It was a pun of Tiny Tim’s song, “Tiptoe through the tulips”.

2000

Clo stands for quality, family, and integrity. Clover was the first dairy in the U.S. to become certified by the American Humane Association in 2000.

2018

Clo the Cow continues to attend cowntless Clommunity and charitable events, spreading joy and happiness with each appearance.

1969

The first rendering of Clo was vastly different from the beloved bovine we know and love today! It’s safe to say her look has moo-tured through the years.

1970

She has grazed billboards ever since with her magnificent smile and witty puns. Shown here, Clo in groovy 70’s colors and patterns. She was then and is now...the ultimate Now Cow.

1979

The first life-sized, 3D version of Clo the Cow was incepted in the late 70’s. Pictured here with Gene Benedet ti, founder of Clover Storenetta.

1989

One of the most beloved Clover billboards, Tip Clo through your two lips was the 1st place winner in the first Clover billboard contest. It was a pun of Tiny Tim’s song, “Tiptoe through the tulips”.

2000

Clo stands for quality, family, and integrity. Clover was the first dairy in the U.S. to become certified by the American Humane Association in 2000.

2018

Clo the Cow continues to attend cowntless Clommunity and charitable events, spreading joy and happiness with each appearance.

Upcoming Events

Come see Clo out at events in your neighborhood!

Holiday Heroes Oracle Park, San Francisco December 10, 2019
Santa Clo Tour- Davis Food Co-op Davis December 11, 2019, 10am-12pm
Danu, An Emerald Isle Christmas- Green Music Center Cotati December 13, 2019
Santa Clo Tour- Piazza’s Fine Food San Mateo December 14, 2019, 10am-12pm
Santa Clo Tour- Draeger’s Market San Mateo December 14, 2019, 2pm-4pm
Santa Clo Tour- Lunardi’s Market Danville December 15, 2019, 11am-1pm
Santa Clo Tour- Draeger’s Market Blackhawk December 15, 2019, 2pm-4pm
Santa Clo Tour- United Market San Rafael December 18, 2019, 10am-12pm
Santa Clo Tour- United Market San Anselmo December 18, 2019, 2pm-4pm
Santa Clo Tour- Nugget Market Roseville December 20, 2019, 10am-12pm
Santa Clo Tour- Nugget Market El Dorado Hills December 20, 2019, 3pm-5pm
Santa Clo Tour- Nugget Market Woodland December 21, 2019, 10am-12pm
Santa Clo Tour- Nugget Market Vacaville December 21, 2019, 3pm-5pm
Santa Clo Tour- Mollie Stone’s Market Greenbrae December 22, 2019, 11am-1pm
Santa Clo Tour - Nugget Market Novato December 22, 2019, 3pm-5pm
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