In the year of 1969, Clover debuted a friendly face to represent their brand—Clo the Cow. Until then, no one had ever seen such a captivating smile (or any smile, for that matter) on a cow.

Since, Clo has become a beloved icon—grazing the fronts of billboards throughout Northern California and winning hearts with her witty puns.

We have a surprise for moo, coming soon!
1969

The first rendering of Clo was vastly different from the beloved bovine we know and love today! It’s safe to say her look has moo-tured through the years.

1970

She has grazed billboards ever since with her magnificent smile and witty puns. Shown here, Clo in groovy 70’s colors and patterns. She was then and is now...the ultimate Now Cow.

1979

The first life-sized, 3D version of Clo the Cow was incepted in the late 70’s. Pictured here with Gene Benedet ti, founder of Clover Storenetta.

1989

One of the most beloved Clover billboards, Tip Clo through your two lips was the 1st place winner in the first Clover billboard contest. It was a pun of Tiny Tim’s song, “Tiptoe through the tulips”.

2000

Clo stands for quality, family, and integrity. Clover was the first dairy in the U.S. to become certified by the American Humane Association in 2000.

2018

Clo the Cow continues to attend cowntless Clommunity and charitable events, spreading joy and happiness with each appearance.

1969

The first rendering of Clo was vastly different from the beloved bovine we know and love today! It’s safe to say her look has moo-tured through the years.

1970

She has grazed billboards ever since with her magnificent smile and witty puns. Shown here, Clo in groovy 70’s colors and patterns. She was then and is now...the ultimate Now Cow.

1979

The first life-sized, 3D version of Clo the Cow was incepted in the late 70’s. Pictured here with Gene Benedet ti, founder of Clover Storenetta.

1989

One of the most beloved Clover billboards, Tip Clo through your two lips was the 1st place winner in the first Clover billboard contest. It was a pun of Tiny Tim’s song, “Tiptoe through the tulips”.

2000

Clo stands for quality, family, and integrity. Clover was the first dairy in the U.S. to become certified by the American Humane Association in 2000.

2018

Clo the Cow continues to attend cowntless Clommunity and charitable events, spreading joy and happiness with each appearance.

Upcoming Events

Come see Clo out at events in your neighborhood!

Clo at the Museum Petaluma Historical Museum April 6, 2019
Butter & Eggs Day Parade Petaluma, CA April 27, 2019
Andy’s Produce 55th Anniversary Sebastopol, CA May 4, 2019
Sonoma County 4H BBQ Santa Rosa, CA May 5, 2019
Salute to American Graffiti Petaluma, CA May 18, 2019
See All Billboards