In the year of 1969, Clover debuted a friendly face to represent their brand—Clo the Cow. Until then, no one had ever seen such a captivating smile (or any smile, for that matter) on a cow.
Since, Clo has become a beloved icon—grazing the fronts of billboards throughout Northern California and winning hearts with her witty puns.
And now, she’s 50! Let’s celebrate.
Still Grazey after all these years
The first rendering of Clo was vastly different from the beloved bovine we know and love today! It’s safe to say her look has moo-tured through the years.
She has grazed billboards ever since with her magnificent smile and witty puns. Shown here, Clo in groovy 70’s colors and patterns. She was then and is now...the ultimate Now Cow.
The first life-sized, 3D version of Clo the Cow was incepted in the late 70’s. Pictured here with Gene Benedet ti, founder of Clover Storenetta.
One of the most beloved Clover billboards, Tip Clo through your two lips was the 1st place winner in the first Clover billboard contest. It was a pun of Tiny Tim’s song, “Tiptoe through the tulips”.
Clo stands for quality, family, and integrity. Clover was the first dairy in the U.S. to become certified by the American Humane Association in 2000.
Clo the Cow continues to attend cowntless Clommunity and charitable events, spreading joy and happiness with each appearance.
The first rendering of Clo was vastly different from the beloved bovine we know and love today! It’s safe to say her look has moo-tured through the years.
She has grazed billboards ever since with her magnificent smile and witty puns. Shown here, Clo in groovy 70’s colors and patterns. She was then and is now...the ultimate Now Cow.
The first life-sized, 3D version of Clo the Cow was incepted in the late 70’s. Pictured here with Gene Benedet ti, founder of Clover Storenetta.
One of the most beloved Clover billboards, Tip Clo through your two lips was the 1st place winner in the first Clover billboard contest. It was a pun of Tiny Tim’s song, “Tiptoe through the tulips”.
Clo stands for quality, family, and integrity. Clover was the first dairy in the U.S. to become certified by the American Humane Association in 2000.
Clo the Cow continues to attend cowntless Clommunity and charitable events, spreading joy and happiness with each appearance.
