New Children’s Book “Pasture Bedtime”
Clover Sonoma & Roundtree Press Partner to Publish Children’s Book “Pasture Bedtime”
In celebration of Clo the Cow’s 50th birthday this year, Clover Sonoma billboard artist and punster Anne Vernon authored and illustrated Clo’s first children’s book with proceeds benefiting Bookstormer Foundation, a Bay Area non-profit providing books for students in Title I schools.
Petaluma, Calif. — November 11, 2019
Clover Sonoma, a third-generation family-owned and operated dairy, today announced its first children’s book in celebration of the company’s iconic mascot, Clo the Cow. Pasture Bedtime, a picture book authored and illustrated by Clover Sonoma billboard artist and punster Anne Vernon and produced by Petaluma-based Roundtree Press will be available in Bay Area bookstores just in time for the holidays. All proceeds from the book will benefit Bookstormer Foundation, a Bay Area non-profit providing books for students in Title I schools.
This year is Clo’s 50th birthday, and we have been celebrating her locally in Sonoma County with a history exhibit at the Petaluma History Museum, as Grand Marshall at the Butter & Eggs Parade in Petaluma, with a billboard contest, countless community events, and this children’s book celebrating her story.
“At Clover, we value the importance of sustainable farming and animal welfare on our family farms, and Clo emulates that for us,” said Kristel Corson, Clover Sonoma vice president of sales and marketing. “We wanted to tell Clo’s story in a unique way and donate proceeds from the purchase of this book to our Clover Cares program, which supports non-profits that align with our three pillars focused on elevating dairy, empowering future generations, and giving back to the Clommunity. In this case, we have chosen Bookstormer Foundation, a local non-profit that supports children’s literacy by getting more books into the hands (and hearts) of low-income children.”
A Day in the Life of Mama Clo
In the colorful pages of Pasture Bedtime, Clo and her calves Cookie, Poppy, and Lucky frolic in spring fields, spot shapes in the clouds, and take copious naps before night falls and Mama Clo puts her children to bed. When you live with Clo on a dairy farm, life is full of nature, sweet sensations, and gentle adventure. Moon-gazing, mud-baths, friendly bees and fireflies are all part of the whimsical world of Pasture Bedtime. Mama Clo captivates and relaxes her rambunctious calves (and the listener) into slumber, with a delightful bedtime lullaby. Pasture Bedtime is the perfect way to celebrate Clo, along with the community of family-owned dairy farms and beautiful land that she represents.
“I have drawn Clo and lived in her sweet-natured universe for over twenty years,” said Anne Vernon, Pasture Bedtime author and illustrator. “Clo’s fans faithfully await each billboard, and delight in her punny happiness and humor. For the first time in book form, Pasture Bedtime joyfully opens up the world of Clo and her calves to her adoring fans.”
The community has taken ownership of Clo, and rightfully so. Without their support, Clo would not have flourished and grown into the icon she is today. Clo exists because of the wonderful company she represents. Clo’s values are Clover’s values: integrity and compassion for the earth and its inhabitants in thought, word and deed.
About the Author and Illustrator
Anne Vernon is an award-winning fine artist and illustrator based on the Northern Coast of California. For over 20 years, Vernon has been illustrating Clo and coming up with the witty puns alongside her artwork. Anne’s creative agency, VeVa Communications, has won local, regional, national, and international awards for Clo’s sustainable and whimsical adventures. Anne is also a Women and Industry Award Recipient (Commission on the Status of Women Award), and a Cultural Arts Council Award Winner for Achievement in the Arts.
Vernon and Clo will be invited guests at an upcoming book launch party at Copperfield’s bookstore in Petaluma, CA on Sunday, December 8, 2019 at 4:00 p.m. Make the holidays memorable — bring the family to meet the dynamic duo and have them sign a book or give it as a gift this holiday season. Pasture Bedtime will retail at $16.95 MSRP and will be available in Bay Area independent book retailers including Copperfields and Books Inc., as well as online on Amazon.com and Target.com.
About Clover Sonoma
Third-generation family owned and operated, Clover Sonoma is recognized as a leader at the forefront of the dairy industry. The Petaluma-based company in Northern California’s beautiful Sonoma County was the first dairy in the United States to become American Humane Certified, and hold its partnership of family-owned dairy farms to a higher standard by developing its own unique Clover Promise of Excellence. Clover Sonoma is proud to bring conscious dairy products direct from its farms to consumers. Now a Certified B Corporation®, the company uses its business as a power to do good, and its passionate support of animal welfare, sustainable business practices, and local community have always been hallmarks of the business. Each year the company gives back at least five percent of its profits to support these passions under its Clover Cares program. For more information, please visit www.cloversonoma.com and join the conversation on Facebook, Instagram, Twitter, Pinterest and YouTube.
About Roundtree Press
Roundtree Press, an imprint of Cameron + Company, partners with authors and companies with platforms to produce high quality books, usually in the areas of business and technology as well as general nonfiction.