Clover Sonoma Teams Up with the San Francisco 49ers Bringing Together Two Iconic, Beloved Bay Area Brands
Petaluma, Calif. — September 16, 2020 — Clover Sonoma, a third-generation family-owned and operated dairy, is teaming up with the San Francisco 49ers to collaborate with another iconic, beloved Bay Area brand. As part of the partnership, Clover Sonoma will become the “Preferred Milk of the San Francisco 49ers”, which will include packaging, promotions, a holiday eggnog sweepstakes, advertising, and in-stadium and digital media.
“As a 49ers fan, I have always admired the organization’s focus on authenticity, philanthropy, diversity and community,” said Clover Sonoma Vice President of Sales & Marketing Kristel Corson. “Aligning with the 49ers allows us the opportunity to make a bigger impact in the Bay Area. And, we were excited to bring Sourdough Sam and Clo the Cow together for some laughable moments that will inevitably bring cheer to our dedicated fans.”
The partnership will include several assets on varied media platforms:
In a blooper-filled video, beloved mascots Sourdough Sam and Clo the Cow test their skills on the field. Watch Clo the Cow try out for the 49ers team and see if she makes the cut. Under quarantine, she’s been pasture-grazing to build strength and exercising her hoofs for this moment. The bloopers and antics that ensue between Sourdough Sam and Clo will entertain any Clover Sonoma or 49ers fan! Check out the video here
- • Some of the key campaign assets will include a Safeway Shopper program, where Clover Sonoma will be branding its holiday organic eggnog with the notable 49ers red and gold logo, including in-store marketing through the end of the year.
- • The 49ers Facebook channel will conduct a caption contest with Clover Sonoma where winners will get the chance to have their caption featured on a co-branded billboard in the Bay Area and two club seats to one 49ers game.
- • Clover Sonoma will be featured in ads on the 49ers Cal-Hi Sports Report, which is the largest high school sports TV show in California and is broadcast on NBC Sports Bay Area, as well as on The 49ers Cal-Hi Sports Report YouTube channel featuring its Milk & Cookies with the Rookies event. Los 49ers is the 49ers Spanish Radio Channel where 49ers games are broadcast via web stream. Clover Sonoma will become the entitlement partner of the channel.
“We always appreciate the opportunity to partner with a local, family-owned brand that carries strong name recognition among the Faithful, so we couldn’t be happier to welcome Clover Sonoma to our team,” said 49ers Vice President of Corporate Partnerships Kevin Hilton. “For generations, they’ve been a high-standing and charitable brand, and we look forward to working with them to find innovative ways to entertain and benefit our fans.”
About Clover Sonoma
Third-generation family owned and operated, Clover Sonoma is recognized as a leader at the forefront of the dairy industry. The Petaluma-based company in Northern California’s beautiful Sonoma County was the first dairy in the United States to become American Humane Certified, and hold its partnership of family-owned dairy farms to a higher standard by developing its own unique Clover Promise of Excellence. Clover Sonoma is proud to bring conscious dairy products direct from its farms to consumers. As a Certified B Corporation®, the company uses its business as a power to do good, and its passionate support of animal welfare, sustainable business practices, and local community have always been hallmarks of the business. Each year the company gives back at least five percent of its profits to support these passions under its Clover Cares program. For more information, please visit www.cloversonoma.com and join the conversation on Facebook, Instagram, Twitter, Pinterest and YouTube.
About San Francisco 49ers
The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has seven conference championships and 20 divisional championships and was the first major league professional sports team to be based in San Francisco more than 70 years ago. Please visit www.49ers.com and follow the 49ers on Facebook and Twitter @49ers.
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