Everything’s Coming Up Clover

Tradition plays a big part in who we are at Clover. For over three decades, our company has supported local agriculture and community involvement as foundations of our business. It’s one of the reasons we love being a part of hometown events that have become treasured traditions through the years.

The Petaluma Butter & Egg Days celebration each April is one of these beloved events. 2014 marks the 33rd annual parade and festival which pays tribute to the rich agricultural heritage of Petaluma’s dairy and poultry industries both past and present. This year’s theme, “Homegrown Petaluma”, was on display as crowds gathered along the parade route last weekend to get a glimpse of the 100+ floats and marching bands in attendance.

For almost thirty years, Clover has been a proud sponsor of Butter & Egg Days and our presence could be seen (and tasted) by all those who turned out for this year’s festivities.

For the third year in a row our Community Events Coordinator, Mickey Ward, designed the Clover parade float and spearheaded decorating efforts. The large flatbed truck featured rolling green turf hills and a banner heralding “Everything’s Coming Up Clover” amid stalks topped with cartons of Clover milk, yogurt and clover-shaped balloons. Children from our partner-producer dairies and our beloved mascot Clo completed the ensemble.

Four downtown city blocks were filled with arts & crafts, food vendors, community & non-profit booths, and special activities geared toward children. In the center of it all, the Clover “Now Cow” mobile station was busy handing out free pints of chocolate milk to thirsty event goers, as crowds gathered in a nearby parking lot for the ever-popular Cow Chip Throwing Contest. Both adults and children competed in heats to see who could chuck dried, painted cow pies and “horse apples” the farthest.

Clover’s own Tim Snowden was on hand to represent us—sporting a “King Cow Chipper” tee shirt and a lot of bull—but in the end it was Petaluma Fire Battalion Chief Jeff Schach who won the toss (all in the line of “doody” and good fun!).

We’re proud of our local heritage and traditions like Butter & Egg Days that pay homage to the roots of our North Bay dairy industry.